As the French leader in Intermediate Food Products, we develop more than 120 new references and send more than 4000 samples each year. This proactive approach has allowed us to become pioneers in essential segments, particularly that of nitrite-free products, where we were among the first to offer product solutions to meet this growing consumer demand.

How does our company fit into this proactive approach?

Our company is distinguished by an organization entirely focused on innovation. Indeed, an analysis of developments in the sector, whether in terms of new ingredients, cuts or food compositions, is carried out daily by our marketing team in order to capture emerging trends and anticipate market expectations. Finally, close collaboration with the R&D, Purchasing and Industrial Methods departments allows us to develop solutions that meet the specific needs of our customers and their market.

An acceleration of our innovations

Over the past three years, our innovations have focused on three pillars:

• The Clean Label with the development of nitrite-free and allergen-free salt solutions, notably with the VPF Clean Label Ham Chiffonnade that we presented at the CFIA 2022 innovation trophies.
• The Greening of Plates to adapt to the growing demand for vegetarian products. Among our most notable creations, the vegetable Merguez and the Pea'quante, a hybrid merguez combining beef and yellow pea protein, both presented at the CFIA innovation trophies in 2023 and 2024.
• The snacking offer, due to the rise of the street-food trend, which led us to develop special hot-dog sausages in Pork and Poultry as well as 10g Mini-formats available in 7 different flavors (Smoked sausage, Pork/poultry Knack, Merguez, Chorizo, White type, Chipolata, Neapolitan)

Our innovation approach doesn't stop there. We have also introduced new ingredients such as Charcuterie Chips, while expanding our existing ranges. The development of products such as pepperoni is a perfect example, allowing us to offer an essential ingredient in the pizza market.

The next innovations planned by 2026

Our vision for the coming years is clear: we intend to continue to innovate, diversify our offer and provide even more services to our customers. A major focus of our strategy between now and 2026 is the development of our poultry range, particularly for export, where we see a growing opportunity to offer products adapted to international markets. We also have the ambition to strengthen our vegetable range, in response to the growing demand in RHF.

At the same time, we plan to launch premium products for slicers, a segment where quality and taste excellence will be essential. Finally, we are working on a range of festive products, of which mini formats are already part.

Over the years, we have proven our ability to anticipate market developments and offer increasingly innovative products that are adapted to the markets of our industrial customers. Our proactive approach, based on attentive listening to trends and close collaboration between all departments, allows us to remain at the forefront of innovation in the charcuterie sector.